Audience Research

As part of the coursework we have to have audience response. as part of this we use both social media and surveys. These could include qualitative and quantitative surveys.
We could do a mixture of surveys, questionnaires, phone calls to cinema companies (wem town hall, odeon etc) and then do reviews. We need to find out who watches the specific genre, and why.
The site that we used was called mojo, which includes what percentage watches each genre, and also which movie was top in that specific genre. The serial killer sub-genre and also the psycho / stalker / blank from hell sub-genre fits our story board the best, as ours includes these things.

These are the different sub genres on the mojo box office website